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Do corporate events rely more on streaming than entertainment events?

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Do corporate events rely more on streaming than entertainment events?

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Deichman: No. I’d say corporations are starting to come back to streaming now that marketing and training and other dollars are being freed up. But I think that the most progressive users have been those who want to monetize their digital-rich content. Sports leagues have been very powerful early adopters of that. The NFL, baseball, and the NBA are all clients of Real Networks. Other content owners that have been aggressive users of streaming are companies like ABC and CNN, for whom realtime access and dissemination of information is very crucial. The ability to reach a large audience during daytime hours is important for them.

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