Do colours affect the desirability of a car?
It all comes down to personal taste. Take 2 Jaguar E Types, both V12 fixed heads. One is bright red, gleaming like a newly polished pin. The other is also in an original Jaguar colour, this time sable. Sable is a dour shade of brown that was available during the early 1970s on all manner of BL group vehicles, equally to be seen on any number of Triumph Dolomites, Spitfires, and Allegros, such as in period episodes of The Professionals (a UK police drama for non-UK readers or those of tender years). Now the years have done nothing to increase the appeal of the brown hue, after all, how many new cars nowadays are brown? whereas red is still popular with everyone from granny in her Austin Metro (automatic most likely) to the dashing young blades in their Z3 Beemers. The red Jag, OK they are 2+2s but never mind, should sell quite easily (assuming that people looking for such a beast are content with the fuel bills that come with the package) whereas the brown one will probably have to be s
