Do celebrity endorsments dictate fashion trends?
Yes and no. According to Ghosn, “Celebrities are among the first to wear styles that designers have already created for the following season, a process that starts more than a year ahead. They are great accelerators of getting those pieces to the main consumers. A celebrity can even help an unknown brand become famous overnight. This is the reason why today brands increasingly seek the endorsement of a famous actress, singer or an athlete as opposed to top models.” Murphy says. “Undoubtedly, celebrities affect fashion trends, whether by wearing items at an award ceremony or through an endorsement in an advertisement. Think of Liz Hurley in ‘those’ shoes; the character of Carrie Bradshaw in Sex and the City series and films; McLaren Formula One drivers Lewis Hamilton and Jenson Button in the latest UK advertisements for Marks and Spencer. These people are admired by many and their look is part of what people appreciate – this can be confirmed by turning to the ‘get their look’ pages in
