Do Breast Cancer Pins Truly Drive Better Donations?
As breast cancer pins celebrate almost 20 years in finding a cure for this cancer, these pink ribbon pins continue to inspire progress. From Susan Komen, the Avon Foundation to the American Cancer Society’s “Making Strides” program, these pink ribbon pins generally have always been a catalyst for fundraising, spreading awareness and researching a cure for this disease. A preview of the last two decades depicts that millions of dollars have impelled the aforementioned advancements. It was the Susan G. Komen “Race” for the Cure in New York of October 13, 1991, the world had its first introduction of pink ribbon pins. The success of the event and its trademark pink ribbon sparked an eruption of awareness across the nation. In subsequent years, behemoth corporations and non-profit foundations jumped on the breast cancer awareness bandwagon, designating celebrity personalities as ambassadors. Elizabeth Hurley is the spokesperson for the cosmetic line, Estee Lauder. Reese Witherspoon and Cyn
