Do brands need to be cautious of Social Media?
The greatest risk is actually not participating in social media. Traditional outbound marketing used by companies such as McDonalds is not going to work nearly as well anymore. That’s because people watch less commercials and find their news online. Link building, or inbound marketing is what is going to work from here on out. It is the process of driving traffic to your website. Social media is a necessary tool to accomplish this task.
