Do brands need a BSI web standards framework?
This section highlights the views of several individuals on whether brands need a British Standards Institution (BSI) standards framework. Mark Newson of Bupa argues that brands need BSI standards framework because the web does not respect international borders. Investis director and founder Al Loehnis, adopting such standards is an important step forward because the company web site is increasingly becoming the customer’s primary engagement point with the corporate brand.
