Do Booze Ads Affect Teen Alcohol Use?
Jim Kouri, CPP A new study of more than 3,000 teens reports that underage persons who saw frequent ads for alcoholic beverages in stores and magazines were more likely to start drinking than those who did not. The study was conducted by Rand Health in South Dakota and was sponsored by the National Institute of Alcohol Abuse and Alcoholism. The report also indicated that teens who had already tried alcohol were more likely to increase their consumption when viewing ads in magazines or concessions at music and sporting events. The more we can combat the pro-alcohol and drug information in our society the less likely were going to have to treat individuals down the road for substance abuse, comments Gary Smith, Executive Director of Narconon Arrowhead, Prevention is the key. The media attention of college binge drinking deaths on campuses last year also sparked the University of Florida to take action. Officials at the University instructed a country band that was scheduled to perform on
