Do billboards create employment for advertisers on the signs?
Billboard advertisers may expect greater sales and employment. But there is likely employment for those that choose not to advertise on billboards. For example, billboard advertising by a casino may create more sales and employment for it at the expense of its competitor. Thus, a competitor feels compelled to advertise as well to maintain market share.8 One can argue that billboard advertising is a zero sum activity with no net private benefit, while society suffers costs of billboard pollution. Question: Do billboards create employment in the advertising industry? Billboards probably create employment for the billboard company, but not necessarily for the advertising industry as a whole. Advertisers often establish an ad budget that is then allocated to various media, such as TV, radio, newspaper, internet, sports arenas, buses, bus benches, promotions, and billboards, among many other competing advertising and promotional opportunities. What is spent on billboard advertising, usually
