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Do Baidu’s pay per click ads work like Google’s?

April 26, 2017Ads baidu google

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Do Baidu’s pay per click ads work like Google’s?

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Baidu is currently using two different pay per click systems. The newer system, which is expected to gradually replace the older system, is very similar to Google’s. Ads are shown to the right and above organic search results. The older system places ads with the organic search results. These ads look exactly like organic search results except for having “sponsored” written near the bottom right of the ad.