Do appearances matter?
Appearances are critical. Many of our competitors would have you believe that appearances aren’t important. They would persuade you that a simple site with a little text is good enough for you. Take care! They may be trying to hide the fact that they cannot build the visually appealing site your company needs. Consider this example: You are taking a wealthy client out for a meal in the hope of winning over a big contract. He has picked a particularly exclusive restaurant and you want to make every effort to impress him. So what do you wear? Your best formal wear? Or your oldest T-shirt, your dirtiest jeans and your slippers? One choice would start the night off well and set the scene for good negotiations. The other wouldn’t even get you in the restaurant; it would certainly create a very poor impression of you and would very likely encourage the client to go to your competitors. We often hear people say – “My brother built my website,” or perhaps, “I read a book on it and built my own
