Do Americans really want cappuccino macaroons and Fluffy Puffs Cotton Candy?
Last month, on a rare visit to a suburban supermarket, I wandered into the kosher-for-Passover aisle. Filled with “fudgey gooey” brownie mix, triple-chocolate macaroons, chocolate-chip cappuccino biscotti, Fluffy Puffs Cotton Candy, wasabi horseradish, and other slickly packaged items, it bore no resemblance to the Passover section of my memory, a repository of marginal, ethnic, sometimes downright bizarre foods, like red pickled cabbage and jellied whitefish, that mystified the uninitiated. While traditional items—like gefilte fish, borscht, horseradish, and of course, matzo—still make up the core of kosher-for-Passover sales, “there’s a feeling out there that anything that can be made kosher should be made kosher,” says Menachem Lubinsky, editor of Kosher Today. He says 500 new Passover products will be introduced this year. “But it doesn’t mean all the products will survive.” One recent casualty is “matzanola”, a mock granola bar that made one Jewish blogger write, “If I wanted brok
