Do all games sold in New York have to display a rating?
A. Not exactly. Only games that are rated must display the rating. If an indie developer, for example, created a game, did not pay the ESRB to rate it, and sold it on his own, through non-industry retail channels, doing so would not violate the law. For all practical purposes, however, that’s a non-issue. All major retailers require games to be rated by the ESRB.