Do Advertising Bans Work?
Working Papers from Pennsylvania State University, Department of Economics Abstract: Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers toward nonbanned media. We study bans on broadcast advertising in seventeen OECD countries for the years 1977-95, in relation to per capita alcohol consumption, liver cirrhosis mortality, and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse. Date: 2001-06 View list of references View citations in EconPapers Track citations by RSS feed Downloads: (external link) http://econ.la.psu.edu/papers/jpn%286-01-1%29.pdf Related works: This item may be available elsewhere in EconPapers: Search for items with the same title.
