Do advertising and publicity diminish the image and prestige of the award?
The law establishing the award states that an award recipient may publicize its receipt of such award and use the award in its advertising. Promoting public and business awareness of quality improvement is one of the prime goals of the program, and advertising is one way to meet this goal. Guidelines help organizations assure their advertising is appropriate in representing their Baldrige Award recognition.
Related Questions
- How much credit will you give to your advertising agencies for the success of Perfetti Brands in India especially when Perfetti has always had some award winning campaigns for most of its brands?
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- Do advertising and publicity diminish the image and prestige of the award?
