Do advertising agencies seek freelance copywriters?
agencies and consultancies certainly use freelance writers here in the UK. There is always a requirement for external resources: think of pitching situations and vacation-cover for example. Also, smaller organisations will often run their creative departments solely on a freelance roster. And some will use a high percentage of freelance talent simply because it proves cost-effective for their set-ups. But this isn’t to say that access is easy. If you don’t have the contacts, then it’s a bit of a lottery – there will always be more writers out there than agencies. So if you have the talent and the tenacity – and you can get yourself and your book in front of enough CDs or CSDs – you’re in with a chance. The rest is down to being in the right place at the right time.
