Do advertisements for foods including point of sale information, web sites and recipe booklets need to provide nutrition information in any special format?
Food advertisements are never required to provide nutrient information in a Nutrition Facts table. However, if a nutrient content claim, a biological role claim or a health claim is made in an advertisement for a specific food, and the nutrition information required to support the claim is not on the food label, this information must be provided in the advertisement [B.01.312(1), B.01.503)(1)), B.01.601(1)(b)]. In addition, when the manufacturer makes the claim in an advertisement for a prepackaged food that would otherwise be exempt from nutrition labelling, the Nutrition Facts table must be provided on the food label [B.01.401(3)(e)(ii)].
