Do ads that aim to sell off the page or that address my existing customers need to be approached differently?
Advertising that is going to sell your products off the page must make a direct, relevant and simple offer. It must tell the potential customer everything he or she will need to know about colours, sizes, technical specifications and guarantees. It must also make responding as immediate and as easy as possible, preferably offering the buyer options – a reply-paid coupon, a freephone number or ‘click-through to shopping cart’ on your website. When it comes to addressing your existing customers, do not make the mistake of thinking that advertising is necessarily the only route. Why choose potentially expensive advertising to create a relationship that you already have? With a little ingenuity, you can probably obtain your customers’ names, addresses and email addresses then speak to them directly with ‘Valued Customer’ or ‘Inside Track’ offers. Remember that there are codes of practice that control unsolicited mail and emails. You must give your customers the opportunity to be removed fr
Related Questions
- Page 55 of 137, third paragraph: If the existing interim shoulder is wide enough, the HTC system may be placed in the existing paved shoulder . What is wide enough?
- Do ads that aim to sell off the page or that address my existing customers need to be approached differently?
- Can I use my existing MS Outlook or Outlook Express Address Book to prepare a PLUSFAX™ Cover Page?
