Do ad agencies want that kind of automation?
Sure they do, because the advertisers do. You’d be amazed at how sophisticated the ad agencies are now. That wasn’t true a couple of years ago. No, but it’s changed. This is actually an important piece of data. When we started talking with them, the ad agencies were not sure what their role was going to be. And, in some cases, we were at odds with them. That is all gone as best I can tell. The ad agencies now see us as a major new revenue stream because all of the advertising models that I’ve described require the services of an ad agency. Somebody still has to produce the targeted ad, somebody still has to figure out what the demographic is. Somebody still has to figure all that out. Don’t you guys do that? Well, we certainly don’t make the ads, and we’re certainly not the creative people. All we are is a targeting mechanism. We’re just a distribution channel. So we need these ad agencies. And I’ll tell you – and I spend a lot of time with these global ad agencies – I can tell you tha
