Disc formats seem set to achieve a high degree of market penetration in the future. Wouldn a new tape format be short-lived?
While disc-based technology has a great many advantages, Sony has no plans to discontinue support for tape-based technology. Sales of DVCAM hardware are still increasing and XDCAM Professional Disc is designed to co-exist with DVCAM-based infrastructures. A major advantage of the HDV format is its ability to share the same basic mechanism as both DV and DVCAM, which we believe will make the introduction and pricing of HDV hardware ideal for consumer and entry level professional HD acquisition. The ability to use DV/DVCAM tape will also assist its introduction and acceptance with this target market.
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