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Didn the new ad format on November 6, 2008 decrease how many times my ad is viewed?

April 26, 2017AD format times viewed

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Didn the new ad format on November 6, 2008 decrease how many times my ad is viewed?

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On November 6, we increased the size of the featured ad but decreased the number of ads per page from four to one. This does decrease the number of times your featured ad will be viewed. However, what matters is not how many times your featured ad is seen but how many people click on the ad. Your ad could be seen a million times, but it is likely worthless if nobody clicks on it. We believe that the larger ad size will attract our users’ attention much more than the older format, which will hopefully result in a higher number of clicks on each ad. The initial results that we’ve seen have been encouraging, but we will continue to monitor the overall performance of the new ad format. We would love to hear your opinion about this. Please contact us and let us know what you think.