Did you sell more vinyl, CDs, or merchandise – ie. what form of music related physical product prevailed?
It was a vinyl celebration. Other merchandise was an afterthought for the label community, and certainly for the consumer. There were no stand-out non-vinyl releases. Q: If you could make any improvements to the overall Record Store Day campaign, if any, what would they be? A: It would be great to have more promotional giveaways so that we can turn this massive audience on to new music. In the absence of marketing, we see a downward trend in sales. Let’s reverse that with better education ala Free Comic Book Day. Q: Please use this space to offer any additional comments you may have regarding Record Store Day. A: What an achievement. * * * Dimple Records Sacramento, CA http://www.dimple.com Q: What special promotions and events did you run for this year’s Record Store Day? A: We executed an overall promotions and marketing plan for Dimple stores, as well as specific programming for each store. Some of the many things we did to make the most of the event are: – Partnerships with radio s
