Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Did you seek inspiration from any established model within the WPP fold while forming BroadMind?

April 26, 2017fold inspiration model seek wpp

0

Posted

Did you seek inspiration from any established model within the WPP fold while forming BroadMind?

1 Answer

0

Posted

BroadMind India could seek inspiration from any existing singular model anywhere within the WPP fold. BroadMind has been in existence in the UK for nearly a decade. However, in the UK the main function of the division is skewed towards sports marketing; sports sponsorship management. In the Far East, BroadMind in Thailand has adopted the TV syndication market. Here, in India, we have a holistic 360 degree approach. We didn’t want to be a derivation. In retrospection, I feel that the model we have chosen is best suited for a market like India.