Did Ultimatebet Outbid Full Tilt Poker For UFC Sponsorship Rights?
When Full Tilt Poker logos started popping up everywhere at UFC events, nobody was really surprised. Poker and mixed martial arts are both male-dominated activities, and the benefits of having Full Tilt Poker sponsor UFC events and fighters were pretty obvious. Full Tilt Poker would be granted access to a potentially untapped market of young males who might become potential Full Tilt customers, while the UFC and its fighters would be able to take extract some sponsorship dollars from a cash-rich company. It seemed like a win-win situation for both sides. That is why it was a bit surprising when word came down last night that the UFC was no longer allowing Full Tilt Poker sponsorships. Now, there were still Full Tilt Poker banners up on the UFC.com website at the time this article was published. However, I have heard this news from multiple sources, and I believe it to be true. When I first heard the news, I thought that maybe the UFC was enacting this ban for legal reasons. I thought t
