Did the temporary halt in Bisleris market operations help Kinley gain market share?
I think we bring three things to the category. One is a real focus on product quality. The process that our water goes through to get from where we source it to the consumer is sophisticated. It justifies the Coca-Cola company stamp on it. The second thing we have and which enables us to compete very effectively is our distribution system. We distribute at the most in two or three days, and quite often daily — if you include our franchise bottling systems — to nearly a million outlets. It gives us a great distribution scale. I think the third thing where we have done well is our marketing. If you look at our advertising for Kinley, the trust positioning, it appeals to our consumers who are able to trust our water – that is the key to the water category. Q: Talking about the beverage revolution, is Coca-Cola trying to do too much too soon? A: I think the results speak for themselves. We really focussed on Maaza in 1999-2000. That is now 42 per cent of the juice market, and by that I m
