Did the results of the national exit polls mirror the close division of the popular vote?
Absolutely. The exit poll results showed the two leading candidates [Felipe Caldern and Andres Manuel Lpez Obrador] running even. We didn’t release the exact numbers from the exit poll; all we put on the air was that it was too close to call. The reason for not putting out the exact numbers was that we didn’t want to become part of the dialogue of either of the candidates claiming they were ahead. Azteca hasn’t put their numbers out either; they are the other large television network. What is the biggest difference between conducting an exit poll in Mexico compared to doing one in the United States? And why do you think this poll was so much more accurate than the exit polls for the 2004 presidential election? There are a few important differences: One is that the response rate is a lot better in Mexico. Also, we train the interviewers in person rather than by telephone. Third is that when we do the research we cannot get maps, which causes a problem. But we get good records, good coop
