Did the recently concluded cricket World Cup impact viewership in any way?
Being in the One Alliance bouquet is a great advantage for us. Cricket has created a positive impact on the entire bouquet in terms of distribution, sheer numbers. We were aware of the fact that when it comes to cricket World Cup no one is interested in anything else. You do not want to try to divert peoples attention from it. Therefore, we did something very interesting in the months of February and March. We figured that people’s attention would be firmly on the matches especially with India doing well. So, just after cricket we had a sort of family marathon at 9:30 pm. Most matches were day matches and got over by that time. The whole family could relax and watch it together.
