Did the NCAA and Coca-Cola discuss ramifications of Vitaminwater’s use among student-athletes prior to the introduction of Revive to NCAA championships?
Yes. The NCAA and Vitaminwater’s parent company, Coca-Cola, have diligently researched issues surrounding student-athlete consumption of these products prior to the October 2008 announcement of Revive being featured on sideline equipment at NCAA championships. At no time has student-athlete eligibility been put at risk for those who choose to drink Revive or any of the other varieties under normal daily consumption standards.
