Did Rakhi Swayamvar top the ratings this year of 2009?”
Rakhi’s Swayamvar tops ratings ASHISH SINHA / New Delhi August 04, 2009, 0:34 IST The show contributed to the overall ratings of NDTV Imagine by at least 20-25 per cent. The final episode of the reality show Rakhi ka Swayamvar on NDTV Imagine attracted the highest television rating (TVR) of 6.3 from among the final episodes of over a dozen reality shows that went on air in 2009, says the latest viewership data provided by overnight television ratings agency aMap. In the final episode of the 27-part reality show aired on August 2, Bollywood actress Rakhi Sawant got engaged to a Canadian citizen of Indian origin, Elesh Parujanwala, from among 16 suitors. The show contributed to the overall ratings of NDTV Imagine by at least 20-25 per cent, say sources in the media agencies. According to aMap data, the final episode that ran for over two-and-half-hours got a TVR of 6.3, the highest for the show and the highest for the finals of any of the reality shows in this year. The closest to it was
Actor Rakhi Sawant seem to have paid off for the channel—at least for the opening week. Rakhi Ka Swayamvar, a reality show in which the actor will choose a husband from among several suitors, opened with a TVR (television viewership rating) of 4.1 and helped NDTV Imagine gain 23% in GRPs to 133 for the week ended 4 July, according to data from TAM Media Research. The show ranks 8 among the top 10 rated shows, but averaged a TVR of 2.78. Imagine widened its gap with nearest trailing rival, Sony (NYSE: SNE), and marginally narrowed the gap with Star Plus, compared with the previous week. During the week under review, Viacom18’s Colors is back at No.1 strongly with 300 GRPs. Zee is No.2 with 253 GRPs and Star Plus is No.3 with 239 GRPs. Click on the image to view a slideshow with detailed numbers and a graph that shows the fluctuation among the top three players in this lucrative segment in the broadcasting business that showed little churn at the top for nearly a decade.
