Did most small businesses really lose a lot of customers after 2008?
Small businesses don’t need to lose a lot of Customers to be hard hit. To start with they are often working on smaller margins, and it isn’t just customers lost, it is also customers spending less, and this is a lot more difficult to pin down. The landscaper doesn’t knowfor certain unless it is said if the front garden he has just worked on would have included the rear as well? And the overheads on small businesses are harder to reduce because they are usually lower to start with, the large conglomerate that cuts a whole level of management, can then reduce how much it charges its customer. The Small business may not have any options. The down turn in 2001 was minor compared to 2008.
