Did Josh Baskin actually invent the Amazon Kindle in the movie Big starring Tom hanks?
Yahoo’s bid to expand the amount of original content it produces is about to get some help from an advertising agency. CNBC reported Wednesday that Yahoo has signed an agreement with WPP’s GroupM digital entertainment studio to co-produce original content that will likely highlight WPP’s advertising clients in a significant way. Yahoo confirmed the deal has been signed, and it hopes to have the new shows ready to go by the end of this year or the beginning of 2010. One of Yahoo’s main priorities this year is building out its Media group, which is slated to receive the windfalls generated by Yahoo’s ongoing plan to exit businesses it no longer considers to be at its core. The group already does a ton of traffic, but executives want to increase the amount of originally produced content on the site in hopes of luring advertisers with deep pockets. One way to make that happen is to get the advertiser on board even before the content is created. Like any online media company, Yahoo tracks t
