Did Gaps Free Jeans Facebook Deal Disappoint Customers?
When Gap partnered with Facebook Places last week to reward customers with free jeans for check-ins, the promotion quickly caught the public’s attention. (After all, who doesn’t love free stuff?) According to reports, lines formed early in the morning, and the freebies were gone almost as soon as the doors opened. But does that make Gap’s Facebook partnership a success? There’s no doubt the promotion drew customers to the stores. On Gap’s Facebook page, more than 28,000 users signed up to attend–even though Gap was only offering 10,000 free jeans. And keep in mind this number is spread across Gap’s many locations: a recent quarterly report put the tally of stores at 1,043, meaning each location could only offer around 9 to 10 pairs of jeans for free. Customers certainly noticed the limited inventory. The Manhattan stores we contacted estimated they had given away up to 100 jeans; another report pegged the number at around 79; and another put the figure as low as 15. Anecdotal evidence
