Did Dos Equis “Most Interesting” Promotional Stunt Backfire Spectacularly?
By all accounts from the various firms pitching Dos Equis’ “Most Interesting Academy” party at Falkenstein Castle, it was to be the ultimate evening of “observation, recreation, participation, celebration and accreditation” of all things “interesting.” The giant corporate goodwill effort was the latest extension of the beer company’s cheeky “Most Interesting Man” ad campaign, and featured DJ Z-Trip and Dallas rockers Jonathan Tyler & the Northern Lights. Attendees, most of whom were advised to take advantage of a shuttle service that made the 100-mile round trip to and from Waterloo Park, were regaled with a litany of interesting activities, such as “karate black belt demonstrations, participatory drum circles, an exotic reptile collection, sleight of hand tricks, international mohawk coiffeurists, bungee lessons, aqua slides, culinary entomologists, medieval weaponry, and a world-class car collection.” Would-be attendees, on the other hand, ended up royally screwed. As free events lik
