Did Cyclades have its R&D team in Brazil developing products for the global market?
(John Lima) We had these teams both in Brazil and in the US. The contribution of the Brazilian team was very important. Brazilian engineers are less locked onto process and, therefore, more creative. Brazilians always devise a way to solve problems. (Webnews) What has led you to open Coffee Beans Technology, a new software company? (John Lima) This is a company that provides tools for small companies to practice strategic marketing. My biggest problem at Cyclades was to meet my clients’ needs. My dream was to have a panel where I could view my clients’ routines, in their own context, and know how to help them. “To be market-oriented” is our motto in the American market. For a company to grow, it’s necessary to be much more intelligent than the market and the competitors. It’s necessary to understand our clients and our competitors and develop products that can actually meet the market’s demands. This generates added-value, increases profit, reduces risks and creates a new culture in th
