Did CEA see a spike of traffic after the Super Bowl commercial aired?
CEA: CEA experienced a spike in traffic almost immediately. As you know, the spot aired late Sunday afternoon and by Monday morning, our number of page views had increased sharply. By the end of the day, we saw nearly a five-fold increase in site traffic, especially our Paris program page, which was featured in the ad. WPN: We saw that CEA created a video response to the Parisian Love ad… tell us about that. CEA: Our Graphic Designer and Web Specialist had the idea Monday morning to create a response video to the Google ad. Director of Marketing Communications, Gina Lind, quickly pulled the staff together to help, not an easy feat as CEA is at the height of its application season for Summer and Fall 2010 study abroad programs. WPN: CEA has also uploaded “A Study Abroad Love Story”, was this inspired by the Google commercial? Tell us about it. CEA: Our Project Manager remembered we had featured a true love story in a 2006 CEA Newsletter and helped to track the couple down today in Oshko
