Despite all the publicity regarding the AIDS Awareness Campaign, the awareness about AIDS is very low. Where is all the money going?
Ans. The IEC Campaign of NACO is operationalized at two levels, the National level and the State level. The activity has been mostly decentralized to the States and each State society is expected to utilize the funds as per the local requirements. Despite all the talk about funds being available for IEC, the fact is that the funds are in fact quite meager, considering the size of the country and the magnitude of the problem. Funds amounting to about 10 crores is available for the National campaign, which is operated centrally by NACO.
Ans. The IEC Campaign of NACO is operationalized at two levels, the National level and the State level. The activity has been mostly decentralized to the States and each State society is expected to utilize the funds as per the local requirements. Despite all the talk about funds being available for IEC, the fact is that the funds are in fact quite meager, considering the size of the country and the magnitude of the problem. Funds amounting to about 10 crores is available for the National campaign, which is operated centrally by NACO. Q. The message of AIDS advertisements is done crudely with a fear approach. What is the process by which NACO decides its messages for various target audiences? Ans. The fear approach has been completely done away with in all campaign messages. During the early days of the campaign, this approach was used to a certain extent, but the same has been discontinued for quite some time. NACO has a process by which a Committee comprising renowned media personnel
Ans: The IEC campaign of NACO is operationalised at two levels: the National level and the State level. The activity has been mostly decentralised to the states and each state society is expected to utilise the funds as per the local requirements. Despite all the talk about funds being available for IEC, the fact is that the funds are quite meagre, considering the size of the country and the magnitude of the problem. Funds amounting to about 10 crore are available for the national campaign, which is operated centrally by NACO.
Ans. The IEC campaign of NACO is operationalised at two levels: the National level and the State level. The activity has been mostly decentralised to the states and each state society is expected to utilise the funds as per the local requirements. Despite all the talk about funds being available for IEC, the fact is that the funds are quite meagre, considering the size of the country and the magnitude of the problem. Funds amounting to about 10 crore are available for the national campaign, which is operated centrally by NACO.
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