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Depth Discussion – Are clients looking for “top-of-mind” reactions to concepts and stimuli (OLFGs) or are they looking for more “in-depth” analysis of relatively complex issues (BBFGs)?

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Depth Discussion – Are clients looking for “top-of-mind” reactions to concepts and stimuli (OLFGs) or are they looking for more “in-depth” analysis of relatively complex issues (BBFGs)?

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Time Lines: Quick Turnaround – Do clients need results within a short period of time (BBFGsOLFGs) or have they allowed time for traditional research (travel, transcript production, etc.

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Time Lines: Quick Turnaround – Do clients need results within a short period of time (BBFGsOLFGs) or have they allowed time for traditional research (travel, transcript production, etc.)

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