Defining the Generations – How does the Center define the current generations in American society?
We identify the four current generations as follows: Matures (born prior to 1946) The term was coined by marketing researchers, Yankelovich Partners, Inc. Baby Boomers (born 1946 through 1964) The term was coined by Landon Jones, author of Great Expectations, a book chronicling the Boomer generation. Generation X (born 1965 through 1980) The term was coined by author Douglas Coupland in his novel, Generation X. Millennials (born 1981-1999) The term was coined by sociologists Neil Howe & William Strauss. Alternates include Generation Y, Generation Why?, Nexters, and Internet Generation. These dates represent the US Census birth curve. There are some different interpretations among those who study these issues as to where each generation begins and ends demographically.
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