Define “best practices” in the Saatchi network?
I’m very happy with progress in a bunch of places. First of all [CEO] Mary Baglivo and [CCO] Tony Granger have remixed New York. Saatchi’s soul and birth was on Charlotte Street in London but our heart and our future obviously are going to be led by New York. Because in the advertising business that’s kind of 40 percent of the activity, right? And you have to Tom Cruise-like “Follow [sic] the money.” I’m very happy with the success in New York. You’ve seen J.C. Penney’s and Wendy’s come on board. You’ve seen General Mills work get better and better. Our work on P&G is the best it’s ever been. They’re doing terrific work on Ameriprise, Avaya, Reynolds and so on. Sandy Thompson at the heart of the planning function is redefining that. So I’m pretty stoked about New York. What about Los Angeles? I think the model we’ve developed at Saatchi Los Angeles and Team One—where we have 50 interactive people fully integrated into both agencies, where we have launched vehicles like the FJ Cruiser w
