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DBMailer is a mailing list manager. What is a “mailing list manager” (MLM)?

April 26, 2017dbmailer list mailing manager mlm

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DBMailer is a mailing list manager. What is a “mailing list manager” (MLM)?

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A mailing list manager (MLM) is a server-based program designed to handle the routine tasks associated with managing a mailing list. It handles subscribe and unsubscribe requests, it provides information about the list (subscriber count, etc.), and it distributes the messages to active subscribers automatically. Some common MLM’s are ListServ, ListProc, Smartlist, Lyris, and Majordomo. The term “LISTSERV” is frequently used when only a generic MLM is intended. ListServ is a specific commercial program and we do not currently run ListServ at DataBack Systems; we offer our own DBMailer service.