David Wenger: You posted a video on YouTube called Social Media Revolution, I think it’s had over one million views. What was that about?
Erik Qualman: That was designed to get people thinking about social media. The term Socialnomics is introduced, but I primarily wanted to give a tool to every marketer and every individual who has been struggling with all the hype about social media. Is it a fad or is it the next revolution? The video is designed to show it’s not a fad and here are some hardcore statistics that show that it’s actually the biggest thing since the industrial revolution. DW: For every social media pioneer there’s also some senior executive who says, “Come on isn’t this just for kids?” What do you say to people that are hanging on to that outdated perception of what social media is? EQ: Sometimes we’ll start with statistics. A good example is Twitter. It isn’t just for kids because of kids that are 12-to-17 years old, only 11% are on Twitter. Another stat is that the fastest growing segment on Facebook is females age 55-plus, and the reason is they want to engage with their sons and daughters and also thei
