Currently, mobile advertising is extensively using the mobile web but going forward, should it not use mobile apps and short codes also, and what is Comverse offering in this domain?
Mobile applications in India majorly include services for infotainment such as music and movie downloads, information on various products and services by advertisers, telecom operator campaigns etc. A couple of upcoming promising applications are visual and voice mail. Comverse mobile advertising provides one central solution that meets the needs of all players: the operator, the advertiser, and the user by simplifying and focusing the complex management of the value chain in a cost effective way. It offers operators an opportunity to get off to a quick start, including full integration with the powerful Comverse ONE Billing and Active Customer Management solutions, and other Comverse HUB value added services in the messaging, voice, and mobile internet domains. The Comverse mobile advertising solution is flexibly designed to support the needs of mobile operators and advertisers. It allows operators to manage their mobile advertising and to give advertisers the ability to manage their
