CPC, CPM, CPA, CTR, Conv… what does it all mean?
CPC – Cost Per Click – online advertising pricing method whereby the advertiser pays for each click on their advertisement. For example: $0.05 CPC or 5 cents per click. Note: GAO operates on CPC basis but does not charge advertisers for multiple clicks on the same advertisement by the same visitor in a 24 hour period. CPM – Cost Per Thousand Impressions (1000 impressions is represented by roman numeral M) – online advertising pricing method whereby the advertiser pays for each thousand ad views / impressions of their advertisement. For example: $1 CPM or $1 per 1000 impressions. Note: GAO does not run ads on CPM basis, but provides average CPM statistics for campaign analysis. CPA – Cost Per Action – online advertising pricing method whereby the advertiser pays for each action (for example player signup or game client download) resulting from their advertisement. For example: $1 CPA or $1 per action. Note: GAO does not run ads on CPA basis, but provides detailed CPA statistics using th
