Coupon Queen 35 – Where can shoppers save more, supermarkets or supercenters?
The reason? Believe it or not, the “every-day low price” strategy is the culprit. Supercenters maintain low prices, avoiding the traditional cycle of sales and price cuts common at supermarket chains. At a supercenter, a $2.50 box of cereal will sell for $2.50 this week, next week and three weeks from now. Meanwhile, over at the supermarket, the price of the same brand of cereal is fluctuating from high to low. It may be $2.99 one week, $2.49 the next and $1.99 the next. Many shoppers find comfort and a sense of confidence in knowing what prices will be, week after week, at a supercenter. But the truth is price fluctuations make supermarkets the best places to shop for someone who’s trying to save even more money. As we’ve learned, making the most of the supermarket’s price cycle can be advantageous to shoppers. When the price of a certain cereal brand takes a dip to $1.99, it’s less expensive than the supercenter’s price. That’s when we move in and use our coupons to bring the price d
