Could you give us an insight into the average Indian consumer who would pick up a Funskool product?
This is a very difficult question. It is very difficult to define an Indian consumer for Funskool products. Easier perhaps to define an indian consumer for toy products. Funskool products are characterised by the development contents.Funskool has always made products where the child has gained from from playing with the product.Funskool has been a development aid to children.The content of the toy have been well researched and have been internationally accepted.We have also spent considerable amount of efforts in manufacturing international quality standards. The toy we manufacture could sell anywhere in the world both in terms of safety as well as in terms of content. However, the little research that we have done seems to indicate that young parents both having Post graduate or Graduate education and family income exceeding Rs.30,000/- per month, is more likely the Funskool customer. The preference for Funskool falls off as education falls off. In short, young educated parents are mo
