Could we educate and engage large numbers of people to actually help make the web more secure?
Other kinds of public benefit organizations ask people to help clean up beaches or promote public health. Could we do the same for the health of the web? This seems like a good question to throw at the Next Million Mozillians funnel framework that I blogged about earlier. Here is my quick run down of how we might apply the three parts of the funnel to a possible Mozilla ‘Internet Health’ campaign: 1. Explain that good privacy and security practices keep the web healthy. This is obvious to anyone who has anything to do with Mozilla. But it isn’t obvious to most people who use the web. In some ways, this is similar to where we were with seat belts in the 1950s: we had the technology to keep people safe, but people didn’t think buckling up was important or necessary. Coming up with a simple, easy to understand social marketing campaign on privacy and security wouldn’t be hard, and would probably go a long way. We could start out by using events like Mozilla Service Week and One Web Day (b
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