Could Warner Bros. Abandon HD DVD in 2008?
According to a report published today in HomeMediaMagazine.com today, Warner Home Video vice president of High-Definition Media, Dan Silverberg, suggested his studio, which currently supports both the HD DVD and Blu-ray formats would be reconsidering their strategies going forward as they relate to two HD disc formats. Silverberg said, “One thing that may be changing is our strategy. When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.” These comments were made at a Blu-ray promotional event for the enthusiast print and online media today in Hollywood, and are likely to kick up some hopes on the Blu-ray side that they could get another major studio as a sole content
