Could Viewer Traffic to TV Websites Be Increased With an Affiliate Model?
The affiliate model used in internet marketing could help drive traffic and advertising revenue to TV websites. The ‘spread the word’ and ‘share the love’ approach is something that TV channels, platforms and content owners may want to consider in their future business models. If there is a way an affiliate code can be applied this could offer marketers and merchants an incremental share of advertising revenue. The biggest issue for any TV content owner on the internet is having enough sustainable ‘eyeballs’ to generate advertising revenue. With budgets stretched across broadcast TV and the web, extra revenue is crucial to maintain the quality of programmes. The difficulties faced keeping Pay TV subscribers motivated and the piracy issues mean a new approach is needed for advertising funded models. Even larger organizations with reasonably healthy marketing budgets are looking at ways to create extra revenue streams. They may use YouTube and other social networking sites but why stop t
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- Could Viewer Traffic to TV Websites Be Increased With an Affiliate Model?