Could this finally be the strategy that makes Microsofts lagging online services segment start paying off?
In many of the classic Chuck Jones cartoons, the hero is being chased by one of his over-the-top villains. The action gets so fast that you only see a gust of wind and footprints the hero left behind. Then when he gets to some obstacle, like a boulder in the road or a sign pointing two directions, the footprints split into separate directions, leaving the pursuer comically perplexed. Microsoft has historically had the resources and the wherewithal to assess the market in front of it, and when it appears to diverge in two (or more) directions, split off in all those directions at once. Its new strategy with Web-driven applications such as Office Live appears to do exactly that, leaving Microsoft footprints everywhere in its wake. Office Live services product manager Jacob Jaffe calls this process “identifying centers of gravity.” Crediting customers with spelling out the strategy on the company’s behalf – a tactic which has the simultaneous benefits of bestowing thanks and distributing
Related Questions
- What impact will todays announcement have on Microsofts overall small and mid-market segment business strategy?
- Could this finally be the strategy that makes Microsofts lagging online services segment start paying off?
- How are Microsoft’s software and services changing to reflect today’s online threats?
