Could there BE a way of handing over Accounting service marketing, prospecting and sales responsibility to others?
In this article, we assume that your chosen method of handing over the task of client acquisition is not to hire an expensive marketing expert but that you’re looking for a way to accomplish sales by using “normal people” a person who’s not a top gun sales or marketing expert. Which is just as well, for those top sales experts are one in a thousand… and they don’t come cheap. In fact, they seldom come at all into smaller firms as, being very career-oriented, they only want to work for big companies with high visibility and many opportunities for promotion (and fame). So, if you don’t happen to be running a franchise of one of the Big Four, chances of catching a big fish like this are minimal. But that’s not all bad news. You’ll save loads of money and, if you play your cards right, get MORE CLIENTS than one of these top guns could ever produce! To understand why (and how), let’s look at what makes these top sales guns so good. 1. Knowledge of sales techniques The first part of it inv
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