Could the representation shown here be the cheaper Mercedes Benz SUV based on a cheaper, smaller platform?
There is a price war raging in the luxury car market that was previously unheard of. Both Mercedes Benz & BMW are trying to outdo each other by launching stripped down, cheaper variants of their cars. Now Mercedes is going in a completely new direction. Autocar reports that the company will now move to a new, front wheel drive architecture or MFA (Mercedes Front Wheel Architecture) for all its cars. This would make the cars more fuel efficient & would also save costs for the company. All Mercs will be based on this architecture as it can support a wide range of wheelbases & configurations. This platform can also support greener technologies like a fuel cell powertrain. A wide range of future Mercs would be based on this platform & we could see a Mercedes cheaper than the A class too. Dr Bharat Balasubramaniam , Vice President, Group & Advanced engineering, Daimler AG told ACI that MFA platform would be more suitable for India as Mercs would be more affordable. Mercedes might finally be